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Senior Digital Marketing Specialist

Codal is a user experience design and development agency with a focus on blending an Agile process with the latest technologies. Our clientele has ranged from small business to the Fortune 100, but our philosophy has always remained the same: to empower brand visibility and deliver the most elegant web and mobile solutions possible.

Roles & Responsibilities 

Codal is searching for a data-driven, goal-oriented digital marketing specialist to create, execute, and strengthen Codal’s inbound marketing initiatives, including SEO campaigns, email marketing, content marketing, social media marketing, and more. With verifiable experience crafting digital strategies, our ideal candidate will leverage their experience to meet agreed-upon KPI goals such as increased organic site traffic, lead generation, and search ranking.

Other responsibilities include:

  • Working alongside leadership to craft long-term marketing goals, strategies, and processes to scale Codal
  • Optimizing marketing automation and lead nurturing processes through email, content, and social channels.
  • Crafting, executing, and tracking lead generation campaigns
  • Analyzing the success of digital marketing initiatives, drawing actionable conclusions from the collected data, and adjusting accordingly
  • Planning, authoring, and monitoring targeted email marketing campaigns
  • Working alongside Codal’s team of writers to develop and further Codal’s content marketing strategy

Requirements / Must Haves 

  • 5+ years of verifiable experience in digital marketing in all its forms
  • Experience working in an agency environment a plus
  • Proficiency with Google Analytics, AdWords
  • Proficiency with automated marketing tools such as Hubspot or similar
  • Proficiency with SEO tools such as SEMRush or similar
  • Excellent communicator and creative thinker, with a proven ability to use data to inform all decisions.
  • Experience with marketing automation and blogging tools in order to generate traffic, convert visitors into leads, and then nurture them into converted customers
  • Ability to operate in fast-paced, dynamic environment

 

Why Work For Codal 

As a Codal employee, you're a member of a dedicated & driven organization, composed of industry visionaries and auteurs. We take the utmost pride in our work and are truly passionate about the services we provide. As a world-class agency, we offer all of the benefits of an enterprise company, in a friendlier, tight-knit office community. 

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