Digital Marketing Strategist

Chicago, IL
Full Time
Experienced

Digital Marketing Strategist 

Job Summary

Codal is searching for a highly skilled Digital Marketing Strategist to spearhead Codal’s inbound and outbound marketing efforts across all channels. With veritable experience in digital marketing in all its forms, as well as the management of cross-functional teams, our ideal candidate will oversee all arms of Codal’s digital marketing strategy, including content marketing, social media, email marketing, proposal creation, and more.

Key Responsibilities

  • Managing the content and broader strategy of Codal’s marketing website 
  • This role will provide digital marketing expertise to the marketing team across the key areas of SEO, SEM, PPC, and email marketing
  • Developing Codal’s SEM strategy, managing Google Ads
  • Working alongside the content team to further Codal’s content marketing efforts 
  • Collaborate with internal teams to optimize website user experience and conversion 
  • Measure and report performance of all digital marketing campaigns and assesses against goals
  • Overseeing Codal’s broader social media strategy
  • Planning, executing, and tracking email marketing campaigns  
  • Optimizes and experiments with different strategies to increase traffic and engagement with our public websites including social traffic   
  • Advise best practices for digital marketing, including identifying new and creative growth strategies through digital marketing and optimizing spend and performance based on trends and insights
  • Leads the development and maintenance of a social media center of excellence to equip business area social media publishers with best practices, compliance procedures, social media launch processes, metrics and reporting

Requirements

  • 5+ years of verifiable experience in consulting firm and digital agencies 
  • Must have experience managing a design and content team
  • Proficiency with Salesforce / Hubspot
  • Excellent written / verbal communication skills
  • Ability to operate in dynamic, fast-paced environment 

 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

 

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