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SEM Specialist

About Codal

Codal is a UX design and development agency with a focus on blending an Agile process with the latest technologies. Based in the heart of Chicago, we're a group of skilled business and technical experts with over nine years of industry experience. Our clientele has ranged from startups to enterprises, but our philosophy has always remained the same: to empower brand visibility and deliver the most elegant web and mobile solutions possible.

Why Work For Codal

As a Codal employee, you're a member of a dedicated & driven organization, composed of industry visionaries and auteurs. We take the utmost pride in our work and are truly passionate about the services we provide. As a world-class agency, we offer all of the benefits of an enterprise company, in a casual, tight-knit office environment.

Duties & Responsibilities

Codal is searching for a driven, detail-oriented SEM expert, a strategist who manages all PPC marketing activities and endeavours, and specializes in Google AdWords and other paid ads.

Our ideal candidate will effectively craft and execute SEM campaigns on Google, Yahoo, and other major search networks with the end goal of driving traffic, generating leads, and maximizing Codal’s ROI. The candidate will manage the paid search budget and collaborate with the SEO and marketing teams.

You must possess verifiable experience managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. You should be well versed in tracking and reporting website analytics, as well as the performance of PPC initiatives and campaigns.  

Job Role

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links


  • Education: BS/MS degree in marketing or a quantitative, test-driven field
  • A minimum of 4 years of proven SEO experience managing PPC campaigns across Google
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
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